Women like the wool ruana to be soft and warm, often times heavy and reversible ruanas . Maybe black on one side and grey on the other or burgundy & black. Some women especially older women are used to having long thick & wide coverage all around so the wool ruana is in much demand. Wool is also pretty affordable and wool wraps make the best Holiday Gifts and gifts for any winter occasion or event.
These days the fine soft light wool from the Himalayan mountain goat namely cashmere pashmina has become in demand as younger women appreciate a light yet protective ladies cape wrap. As you probably know the fine yarn is very light, woven in plys or layers and is crème de la crème of wool. A Cashmere Ruana is pricier and women love the plush soft warmth.